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  • About Us – Diamond Sporting Group


    Diamond Sporting Group (DSG) is a cutting edge multi-brand sports group specialising in festivals, sponsorship, live events, sportswear and brand creation.


    The team at DSG are proud to have created a unique event that has made a significant impact on the world’s sporting scene, with 386 teams competing in 2015 and even more expected in 2016.


    Launched in 2008, Bournemouth 7s is the World’s Largest Sport and Music Festival and takes place every year on the last Bank Holiday weekend in May, attracting over 30,000 sports enthusiasts and festival goers.

  • 2015 Festival – SOLD OUT

    2015 Overview

    A third successive Sell Out, the 2015 Festival yet again attracted over 30,000 people over the Bank Holiday Weekend.


    The festival saw 386 teams take part across Rugby, Netball, Dodgeball and Hockey. The brand new Somersby Cider Garden was a highlight, whilst Kopparberg’s Big Top Dance Tent again proved to be a huge hit!


    • 30,000 People

    • 3,000 Campers

    • 162 Rugby Teams

    • 96 Netball Teams

    • 96 Dodgeball Teams

    • 32 Hockey Teams

  • 2014 Festival – SOLD OUT


    A second successive Sell Out, the 2014 Festival attracted over 30,000 sports enthusiasts and music lovers.


    The introduction of Hockey 7s, alongside a host of new arenas including the Kopparberg Big Top Dance Tent and the Jägermeister German Beer Tent ensured this was the biggest and best Festival to date.


    • 30,000 People

    • 3,000 Campers

    • 184 Rugby Teams

    • 96 Netball Teams

    • 64 Dodgeball Teams

    • 22 Hockey Teams

  • 2013 Festival – SOLD OUT


    The 2013 Bournemouth 7s Festival Sold Out two weeks in advance!


    The introduction of Dodgeball to the sporting line-up proved a huge success with teams being made up of dodgeball enthusiasts, groups of friends and sporting celebrities including Former England Rugby Captain Lewis Moody.


    • 20,000 People

    • 3,000 Campers

    • 180 Rugby Teams

    • 96 Netball Teams

    • 48 Dodgeball Teams

  • 2012 Festival


    While Bournemouth 7s celebrated it’s 5th year, the 2012 Festival was proud to witness the birth of sister company Viper 10 Sportswear. This was to be the start of a very exciting year for the brand proclaimed as  ‘The Next Generation in Sportswear’.


    310 team spaces along with the V.VIP Lounge, VIP Arena and Kopparberg Campsite all sold out in record time!


    • 20,000 People

    • 3,000 Campers

    • 212 Rugby Teams

    • 96 Netball Teams

  • 2011 Festival


    Adopting the nickname the ‘Sporting Glastonbury’, Bournemouth 7s 2011 invested heavily in the V.VIP Celebrity Lounge to create a truly memorable experience with hostess service, cocktail barmen, bongo players, themed furniture and decor creating an Ibiza chilled vibe in the day with DJs including Brandon Block cranking the party up into the night.


    • 18,000 People

    • 2,500 Campers

    • 202 Rugby Teams

    • 96 Netball Teams

  • 2010 Festival


    Firmly cementing it’s place on the world’s sporting and festival circuit, Bournemouth 7s 2010 was proud to welcome over 4,000 competitors across 266 teams.


    The Festival Entertainment was taken to another level with 20 live bands and 10 DJs on the line up including an exclusive set in the VIP Arena by Radio 1’s DJ Spoony.


    • 15,000 People

    • 2,000 Campers

    • 172 Rugby Teams

    • 94 Netball Teams

  • 2009 Festival


    An increase in team entries from 96 to over 200 teams made Bournemouth 7s Festival the ‘Largest of its kind in the World’.


    With Title Sponsors Nintendo Wii Fit in place, the Festival welcomed many celebrities including British Lions players, England Rugby & Netball Internationals, Irish Rugby Internationals, TV personalities and Gladiators!


    • 12,000 People

    • 1,000 Campers

    • 132 Rugby Teams

    • 76 Netball Teams

  • 2008 Festival


    Having seen the growth of the celebrated Dubai and Hong Kong Sevens, the Diamond Sporting Group Team set about creating a festival combing sport and music to create an unrivalled festival atmosphere!


    The first ever Bournemouth 7s was born out of an idea which was revolutionary in the UK and set the standard for everything we have done since!


    • 8,000 People

    • 600 Campers

    • 96 Rugby Teams

    • 16 Netball Teams